This brush is easy to use and it never needs to get replaced. Beauty of Silicone– The silicone on this device is an ultra-hygienic silicone, it is odor-resistant, hypoallergenic, antibacterial, and it is waterproof.While it is taking off all these impurities, it does not strip off your skin’s natural oils. SonicGlow Technology– This device has 7,000 vibrations in one minute and it has the ability to remove all impurities from the skin by breaking down the oils and dirt from your pores.It has over 7 thousand vibrations in a minute and the SonicGlow technology makes sure you are getting a deep cleanse while your skin feels firm, lifted, and toned for a super youthful appearance. The PMD Clean Facial Device is a face-cleansing device. In this case, the best option would be the PMD Clean Facial Device. There are certain beauty products and devices that often lead to premature aging, large pores, over exfoliated skin, or acne breakouts, which is why, individuals want a product or device that can give them perfect skin without causing anything bad. “We're developing a new some new products for Korea based on the trends that are happening in the market, but that’s confidential right now.Are you struggling with skin issues no matter how hard you are trying? Most people (especially females) like to have flawless skin, but since there is so much available on the market, choosing the right products or devices can be hard. He added that it has been also been developing some new products for South Korea. He revealed that the company is set to introduce a few new innovations and enter new categories this year. “We’re watching things closely, we’ve pulled Tmall analytics, we’re looking into analytics for other different markets, and we’re trying to develop products so that we’re staying current with the trends,” said Alexander. And so, we're still focusing on developing and growing that in Asia.”įurthermore, the company is looking at how it can develop products based on the needs and concerns of Asian consumers. “While it may be easier to sell cleansing devices, in the long term, the microdermabrasion is part of our business, it’s a huge pillar of who we are as a brand. In the US, people have been getting them done for 50 or 60 year and using one at home may not be as intimating,” said Alexander. “People in Asia may not be as familiar with microdermabrasion devices as they would facial cleansing devices. However, the company was eyeing opportunities in the at-home microdermabrasion category. PMD Beauty rose to fame for its at-home microdermabrasion devices but has since diversified with the launch of new categories, like its facial cleansing devices.Īlexander noted that the cleansing device market was bigger in Asia and consumers were more familiar with such products. It’s not about a short-term win, we want to start building the foundational pieces for the PMD business.” Room to grow “We want to make sure we have the best partnerships and can provide the best value to our customers. And that's the goal, to develop the brand the right way and not just go in and sell a whole bunch of products. It's going to take longer but it's also going to last longer. “Now we have a more sophisticated strategy. “We feel that, as the economy levels our post-COVID, that we have opportunities in a lot of these markets – Japan, Korea, China and South East Asia – to bring our great products to them,” said Alexander. ![]() In today’s post-COVID landscape, PMD Beauty sees ample opportunity to push forward in Asia, an important skin care market. “There weren’t customers coming back to buy more, because there wasn’t even a place for them to buy from.” While the firm moved “tonnes and tonnes” of volume, PMD Beauty struggled to retain consumers, said Alexander. But we didn’t have a base, we didn’t even have a flagship store on Tmall.” “We had a lot of opportunities to work with KOLs on Tmall and we would sell 7,000 or 8,000 units very quickly. The brand had a similar experience in China, distributing its products via cross-border e-commerce. Then, the buyer said they were bringing on another beauty device and it pretty much ended abruptly,” said Alexander. ![]() ![]() We thought Korea was going to be a huge part – a pillar of our Asian business. I think we sold 50,000 units and we had millions of dollars in revenue. ![]() “A few years back, we partnered with the top home shopping channel. The brand experienced short-lived success selling its products on Korea’s home shopping channels. However, its focus on moving products proved to be unsustainable, especially with the strains of COVID-19. Pre-pandemic, the Utah-based company enjoyed sales success in Asian markets such as China and South Korea. Speaking exclusively to CosmeticsDesign-Asia, Mike Alexander, VP of sales, said the brand was emphasising brand building in the next 12 months.
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